How content marketing and marketing automation work together to drive new business

86% of B2B marketers say their organization uses content marketing, according to B2B Content Marketing 2015: Benchmarks, Budgets, and Trends — North America, while other research from ClickZ found that 25% of Fortune 500 B2B companies have adopted marketing automation. Clearly both content marketing and marketing automation are hot topics in digital

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3 landmark examples of content marketing

Content marketing is the art of corporate storytelling used to engage a target audience from a thought leadership approach. Specifically, the Content Marketing Institute defines it as: …a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience — with the objective

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