If you’re interested in gated content and the sacred quest to convert faceless visitors to known leads that can ultimately be turned to sales, then this free (and ungated!) new eBook, The Smart Guide to Gated Landing Pages that Convert is for you. In the marketer’s grand effort to identify new customers,
86% of B2B marketers say their organization uses content marketing, according to B2B Content Marketing 2015: Benchmarks, Budgets, and Trends — North America, while other research from ClickZ found that 25% of Fortune 500 B2B companies have adopted marketing automation. Clearly both content marketing and marketing automation are hot topics in digital
Content marketing is the art of corporate storytelling used to engage a target audience from a thought leadership approach. Specifically, the Content Marketing Institute defines it as: …a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience — with the objective
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